EA and Spicy Horse Games Send Gamers Down the Rabbit Hole in Alice: Madness Returns
REDWOOD CITY, Calif., Jul 20, 2010 (BUSINESS WIRE) � Gaming visionary American McGee returns to Wonderland as Electronic Arts Inc. (NASDAQ:ERTS) and Spicy Horse Games announce Alice: Madness Returns(TM), the dark and deranged sequel to the year 2000 PC hit, American McGee�s Alice(TM). Designed with the same dark style of the original, but now featuring entirely new visuals, story and game design, Alice: Madness Returns is a fun and addictive action adventure set to release on PC, the PlayStation(R)3 computer entertainment system and the Xbox 360(R) video game and entertainment system. The game follows Alice on a journey through a wildly corrupted and shattered Wonderland to uncover the truth behind her haunted past and tortured psyche. In this journey, players will romp through highly-detailed elaborate worlds, encounter a cast of off-beat characters and engage in epic battles with deadly weapons and sinister villains.
�Alice is a classic fiction, infinitely rich with memorable characters, places and experiences. Our approach to Alice: Madness Returns takes this colorful world and reinvents it with psychotic personalities and pervasive insanity,� said American McGee, Spicy Horse Games Co-Founder and Senior Creative Director. �We can�t wait to share our vision with Alice in Wonderland fans and gamers around the world.�
Alice: Madness Returns takes place 10 years after the conclusion of the original game, with Alice struggling to recover from the emotional trauma of losing her entire family in a fatal fire. After spending a decade institutionalized in an insane asylum, she is finally released to the care of a psychiatrist who just may be able to help her conquer the nightmarish hallucinations that still haunt her. Alice embarks on a mission to root out the true cause of her family�s mysterious death, jumping from a gloomy and stark London to a rich and provocative Wonderland.
�In 2000, we launched a cult hit on the PC with American McGee�s Alice. Ten years later, I�m pleased to announce American is back on board leading the top-rate talent at Spicy Horse Games to create this sequel,� said David DeMartini, Senior Vice President and General Manager of EA Partners. �The Alice in Wonderland fiction continues to be a fan favorite all over the world. We can�t wait for them to experience the next chapter with Alice: Madness Returns.�
Alice: Madness Returns will be available in 2011 for the PC, PlayStation 3 and Xbox 360.
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