Quote Originally Posted by The Verge
Microsoft is closing its Mixer service on July 22nd and plans to move existing partners over to Facebook Gaming. The surprise announcement means Mixer partners and streamers will be transitioned to Facebook Gaming starting today, and Microsoft will no longer operate Mixer as a service in a month’s time.

Microsoft has struggled to reach the scale needed for Mixer to compete with Twitch, YouTube, and even Facebook Gaming which has led to today’s decision. “We started pretty far behind, in terms of where Mixer’s monthly active viewers were compared to some of the big players out there,” says Phil Spencer, Microsoft’s head of gaming, in an interview with The Verge. “I think the Mixer community is really going to benefit from the broad audience that Facebook has through their properties, and the abilities to reach gamers in a very seamless way through the social platform Facebook has.”

Microsoft is partnering with Facebook to transition existing Mixer viewers and streamers over to Facebook Gaming in the coming weeks. On July 22nd, all Mixer sites and apps will automatically redirect to Facebook Gaming. Existing Mixer Partners will be granted partner status with Facebook Gaming, and any streamers using the Mixer monetization program will be granted eligibility for Facebook’s Level Up program. Mixer viewers with outstanding Ember balances, channel subscriptions, or Mixer Pro subscriptions will receive Xbox gift card credit.

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Microsoft will now keep hold of the technology that has powered Mixer and supported collaborative and low-latency streaming features. Microsoft Teams will start to use part of this Mixer technology in the future to improve real-time interactivity and low-latency streaming, and the Mixer developers involved in this will remain at Microsoft to help with the work on Teams. “Applying these fan-centric capabilities to new productivity experiences will create immersive ways for Teams to empower people, teams, and organizations to better engage in virtual gatherings at work and school,” says Spencer.
Microsoft is shutting down Mixer and partnering with Facebook Gaming - The Verge