How The Dark Knight Perfected Viral Movie Marketing

Un articol foarte - foarte interesant despre campania de marketing de la The Dark Knight. Articolul este cam lung insa merita citit, ~15min.


Un mic exemplu, face referire la bancnotele desenate cu trasaturile lui Joker:


For Comic-Con, obviously safety was a concern when you’re, you know, throwing money off three levels. As fun as it might be, somebody might get hurt. So they said, "We actually have a whole banking system here, with change we provide to the vendors."

So we gave them 10,000 one-dollar bills, and they worked it into all the different vendors’ change. So during the day, when you're buying a t-shirt or buying a soda, you get change — and you may not realize it til you look at it, but you're getting a Joker dollar. People had no idea. Where did this money come from? Where did I get it?


Michael Borys: For the remaining $1,000, we'd make sure that the right people got the bills in a very sneaky way. If we saw someone in a great Batman outfit, we would sit by them and just sort of… hang out, make sure they weren't looking, and then maybe slip it half under their butts.