SCEE explains why Killzone 3's debut wasn't saved for E3 - Examiner

Killzone 3 was officially announced yesterday, a few days after it was revealed in the latest issue of GamePro. Many fans wondered why Sony wasn�t saving the unveiling for the biggest convention of the year next month, E3. James Gallagher, the Content Producer of SCEE, explained why in the comments section of the Playstation.Blog:

Our PR team will have their reasons � we have a lot of games in the pipeline and it�s logistically easier to space them out a bit, I suppose. Plus, it makes sure they get some good media coverage before the information avalanche of E3.