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Pioneer vinde divizia home-theater catre Onkyo
Saptamana trecuta Pioneer Electronics anuntase ca intentioneaza sa vanda divizia home-theater in incercarea de a redresa si mentine businessul pe linia de plutire. Astazi au anuntat ca au incheiat un acord cu Onkyo (unul nume mare printre producatorii de echipamente audio/video), in urma intelegerii Onkyo preluand o mare parte din active, dar si Pioneer Electronics ramanand actionar minoritar. Cei de la Cnet au reusit sa ia legatura cu Russ Johnston, vicepresedinte executiv al Pioneer America pe partea de Marketing and Corporate Communications, in incercarea de a afla ce a dus la asemenea asociere intre cele doua firme. Johnston a declarat:
Quote:
As of today Pioneer will be integrating its business into a new company with Onkyo. Onkyo would be the majority shareholder; Pioneer would be a minority shareholder. Over the next 30 days or so Onkyo and Pioneer will finalize the agreement, and by the end of our fiscal year in March 2015, Pioneer and Onkyo would have a full integration plan in place.
That's the business plan. Basically Pioneer and Onkyo will combine forces and resources to better keep pace with the fast changing AV market. Johnston said it would be impossible for Pioneer to do that on its own. The Pioneer brand will continue, the AV receivers, Blu-ray players, speakers, etc. aren't going away. Onkyo will follow the same course with its home AV products. Johnston was quick to acknowledge that as the two sister companies move forward maintaining distinct and separate brand identities will be essential.
The highly regarded Andrew Jones Pioneer home theater speakers and the about to be released SP-SB03 Speaker Base sound bar will continue, so from the consumer's point of view nothing will change in the near future. The ultra high-end TAD division will remain with the Pioneer corporation.
Cat despre receiverele AV, cele mai mari branduri sunt Onkyo, Denon, Yamaha, Pioneer si Sony. Tinand cont ca Onkyo si Pioneer au devenit o singura marca asta nu ar putea decat sa fie benefic din punct de vedere al concurentei pentru utilizatorii finali.
