Virtual reality's biggest enemy is bad virtual reality, says Oculus founder
"People don't have experience with this technology," he explains further. "When it arrives, it has to be good." Nothing's a sure thing, Luckey tells us, and a poor consumer launch could spoil the milk. "I think really bad VR is the only thing that can kill off VR. That's why we've been so careful to say that 'these are devkits, do not buy, do not buy!'" Luckey quickly corrects himself, saying that he doesn't think that the Oculus DK2 couldn't be a consumer product; he just wants VR to hit the consumer space with its best foot forward. It's part of the reason Oculus decided to join Facebook.

"It lets us make the first version really, really good, and use a lot of custom components that wouldn't have been possible otherwise." Without Facebook, he continued, Oculus might have been forced to release more expensive iterative headsets to fund the envisioned consumer model. "Maybe it doesn't sell and we actually hurt the VR market overall because it wasn't good enough." Luckey is relieved its a scenario he didn't have to live. "This [Facebook] lets us have as good of a shot as we're ever going to have at making consumers believe in virtual reality."