David Evans, European licensing manager at SCEE, claims the game presents "an incredible licensing opportunity" and has all the factors in place to be a hit brand in 2016.

"The epic feel of the game, its breathtaking visuals, strong character development, imaginative combat sequences and the marketing weight of the PS4 release all combine to make this a hot property for 2016," said Evans.

"Guerilla Games have created a lush post-apocalyptic world that players simply won’t want to leave and licensed merchandise offers consumers a way to extend that extraordinary experience into their everyday lives.”!