Eu cred ca vand in pierdere la inceput. Banii buni se fac din subscriptii (de aia se trage tare pe Plus si Game Pass) si microtranzactii. Adica din partea software. Ideea e sa te faca sa pui banii intr-un abonament, eventual sa uiti sa ii mai dai cancel. De aia vand in pierdere, sa vanda cat mai mult. Nu le iei consola, nema si subscriptia. De aia se vorbeste de ecosistem. Apple de aia are propriul ecosistem, sa te tina la ei. Sa bagi banii in el prin diverse servicii. Si la banca e la fel. Peste tot se castiga bine cu picatura de bani, ca se aduna daca sunt multi oameni. Aia cu free to play, si aia poti sa zici ca sunt in pierdere, ca nu castiga nimic acolo din instalarea jocului. Din ce ii platesc pe aia de lucreaza la el? Vin cu microtranzatia, si fac bani.

Cu timpul costul productiei scade, gasesc metode mai eficiente sa le faca (de aia apar si slim-urile de ex). Si isi reduc cheltuielile cu ele. Tot timpul un produs e mai scump sa se produca la inceput decat la sfarsitul vietii lui.

Si vezi ca in quote-ul tau face referire ca pierderille PS4 nu vor fi de departe ca cele de la PS3. Pai cum sa aiba pierderi pe PS4 daca era stabilit 400$ si costul era mai mic? De unde veneau ele?

Din acelasi articol de la Forbes, exact mai jos e asta

Microsoft's Xbox One will cost $100 more than the PS4 at launch, clocking in at $499 largely thanks to the inclusion of the Kinect motion sensor. However, Microsoft has stated that they'll break even or possibly even make a profit on hardware sales.

Xbox chief marketing officer Yusuf Mehdi told GamesIndustry International that Microsoft is "looking to break even or low margin at worst."
Adica cu 500$ ei "brake even", posibl profit (in timp, dupa ce costul scade). Cum asa daca costul e mai mic? Si o zice CEO pe marketing nu Forbes.

Din interviul de pe gameindustry.biz

Microsoft's Yusuf Mehdi has revealed that each sale of an Xbox One will be a break even transaction for Microsoft at the very least, suggesting that the machine is to be sold at profit from day one - a feat normally reserved for Nintendo.

Speaking at the Citi Global Technology Conference on Tuesday, Mehdi told listeners that: "the strategy will continue which is that we're looking to be break even or low margin at worst on [Xbox One]," he explained, "and then make money selling additional games, the Xbox Live service and other capabilities on top.
"If you look at 360 that platform lasted for seven to eight years and it's going to go for another three years. It's incredibly profitable now in the tail.
Profitul nu se face la inceput. Ci in crestere inspre final. De aceea isi permit pierderile in primii ani (pe care le acopera cu serviici si alte prostii)

Via kotaku

Over time, parts get cheaper and companies get better at the manufacturing process. Case in point: the PLAYSTATION 3.
In an investor call, Sony corporate CEO Nobuyuki Oneda revealed that PS3 manufacturing costs have dropped 70 percent.
"We don't disclose how much of the PS3, specifically the cost deduction was achieved during the past two years. But that is on schedule," said the exec.
When pushed, Oneda said the overall cost of making a PS3 was down "about 70 percent, roughly speaking". At launch, the 60GB PS3 model sold for US$599, and that was at a loss.
E luata de pe isuppli.com (care acum nu mai e - cred ca a fost preluata de altcineva, nu era revista online, ci ceva firma de research si consultanta, ce va de genul)
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