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Quote Originally Posted by SegmentNext
[...] If [the traditional console war] was our approach, we wouldn’t put our games on PC, we wouldn’t put our games on Xbox One, we wouldn’t do xCloud and allow people to play games on their phones. [...]

We want people to feel like they’re a member of Xbox. And that membership in Xbox isn’t about one device, it can be multiple devices.

I want to have a great experience on the television and I think Xbox Series X is absolutely going to deliver that and I’m incredibly excited by the lineup of games that we’re building, but it is a fundamental difference than the traditional console war as people talk about. [...]

‘How many consoles do I sell versus how many consoles does another company sell’ – Sony or Nintendo or other companies back in the day – we’re just not…that’s not our approach.

And I’m not disparaging someone else’s approach, but when I talk to fans and customers, what I say is when you’re a member of Xbox, we want to build the experience around you. [...]
Xbox Series X Will Not Be Part Of A Next-Gen Console War, Says Spencer | SegmentNext