Clubul Apple Watch & watchOS

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Apple Watch SE: The ultimate combination of design, function, and value
Featuring the largest Apple Watch display, fall detection, advanced fitness features, and Family Setup with watchOS 7

Cupertino, California — Apple today announced Apple Watch SE, packing the essential features of Apple Watch into a modern design customers love — all at a more affordable price. The largest and most advanced Retina display allows customers to easily see more details and the information that matters most, right on their wrist. Apple Watch SE features the same accelerometer, gyroscope, and always-on altimeter as Apple Watch Series 6, and with the latest motion sensors and microphone, it offers robust health and safety capabilities including fall detection, Emergency SOS, international emergency calling, and the Noise app.

With watchOS 7, users can take advantage of powerful new features including Family Setup, which allows kids or older family members without an iPhone to enjoy Apple Watch, plus sleep tracking, automatic handwashing detection, and new workouts. Apple Watch SE is available in three beautiful case finishes made of 100 percent recycled aluminum, and compatible with all Apple Watch bands including the new Solo Loop and Braided Solo Loop.

“Apple Watch SE combines elements of the Series 6 design with the most essential features of Apple Watch, all at a more affordable price,” said Jeff Williams, Apple’s chief operating officer. “We’re excited to offer another great option to help customers stay connected, be more active, and keep an eye on their health.”

Design and Performance

Apple Watch SE features a stunning Retina display, with thin borders and curved corners, that is 30 percent larger than Series 3. The interface allows for large and easy-to-read app icons and fonts, while complications are precise and informative. A variety of new watch faces are optimized for the display, so customers can easily view notifications, text messages, workout metrics, and more.

With the S5 System in Package (SiP) and dual-core processor, Apple Watch SE delivers incredibly fast performance, up to two times faster than Apple Watch Series 3. The Digital Crown with haptic feedback generates incremental clicks with an extraordinary mechanical feel as it is rotated. Apple Watch SE features the latest speaker and microphone, which are optimized for better sound quality for phone calls, Siri, and Walkie-Talkie,¹ along with Bluetooth 5.0.

Advanced Fitness Features

The next-generation always-on altimeter provides real-time elevation all day long by using a new, more power-efficient barometric altimeter, along with GPS and nearby Wi-Fi networks. This feature allows for the detection of small elevation changes above ground level, up and down to the measurement of 1 foot, and can be shown as a new watch face complication or workout metric.

The built-in compass provides users with better directions and compass headings, in addition to incline, elevation, and latitude and longitude. Users can add one of three new Compass complications to their watch face, and developers can take advantage of compass information in their apps to create rich experiences.

Health and Safety

With Emergency SOS on Apple Watch, customers can quickly and easily call for help and alert emergency services with just a push of a button. For added personal safety while traveling, users with cellular models of Apple Watch SE can complete international calls to emergency services,² regardless of where the device was originally purchased or if the cellular plan has been activated.

Fall detection uses a custom algorithm and the latest accelerometer and gyroscope in Apple Watch SE to detect when a user falls. By analyzing wrist trajectory and impact acceleration, Apple Watch sends the user an alert after a hard fall, which can be dismissed or used to initiate a call to emergency services. If the watch senses immobility for approximately 60 seconds after the fall, it will automatically call emergency services and play an audio message that provides the user’s location as latitude and longitude coordinates, in addition to sending a message to emergency contacts.

To provide enhanced insights into hearing health, Apple Watch SE utilizes the latest-generation microphone to measure ambient sound levels in a user’s environment. Apple Watch SE sends a notification if the decibel level of surrounding sound has risen to a point that it could cause damage, and users can check noise levels at any time through the Noise app or Noise watch face complication.

watchOS 7

With watchOS 7, customers can take personalization to the next level with seven new watch face options, including Stripes, Chronograph Pro, GMT, and Artist, while curating, discovering, and sharing new watch face configurations with others. New health and fitness features, including low-range VO2 Max, sleep tracking, automatic handwashing detection, and new workout types, can help users better understand overall well-being. Conveniently accessible on the wrist, Maps includes cycling directions and Siri offers language translation.

Family Setup and Optimized Features for the Entire Family

Family Setup³ in watchOS 7 extends Apple Watch to the entire family by allowing kids and older family members of the household who do not have an iPhone to benefit from the connectivity, safety, and fitness features of Apple Watch. Kids can take advantage of communication and personalization capabilities, access Emergency SOS at any time, enjoy an Activity rings experience that has been optimized just for them, and utilize a new mode called Schooltime, which can help them stay focused and attentive while learning at home or in the classroom.

watchOS 7 also offers optimized features for older adults, starting with a simplified onboarding and configuration process, along with a refreshed X-Large face that shows the time and a rich complication at a glance. Older adults can also benefit from a new Health Checklist in the Health app on iPhone, which offers the ability to track whether health features like fall detection have been enabled in one centralized view.

Pricing and Availability

- Apple Watch SE (GPS) starts at $279 and Apple Watch SE (GPS + Cellular) starts at $329.
- Apple Watch SE (GPS) is available to order today from apple.com and in the Apple Store app, with availability beginning Friday, September 18, in the US, Puerto Rico, and 27 other countries and regions.
- Apple Watch SE (GPS + Cellular) is available to order today from apple.com and in the Apple Store app, with availability beginning Friday, September 18, in the US, Puerto Rico, and 21 other countries and regions. For carrier availability, visit apple.com/watch/cellular.
- New Apple Watch bands are available to order today from apple.com and in the Apple Store app, with availability beginning Friday, September 18. Solo Loop and Braided Solo Loop in PRODUCT(RED) will be available in late October. Solo Loop and Braided Solo Loop are compatible with Apple Watch Series 4 and later.
- watchOS 7 will be available for Apple Watch Series 3 and later on September 16, and requires iPhone 6s or later running iOS 14. Not all features are available on all devices.
- When customers buy directly from Apple, Apple Watch Studio gives them the exclusive opportunity to pick their preferred case and band combination to create a look that is uniquely their own.
- Customers looking for convenient, contactless service are able to find many of the same shopping and support services from apple.com. Customers can chat with an Apple Specialist and get shopping help, choose monthly financing options, trade in eligible devices, and get Genius support and no-contact delivery. In-store pickup is also available. Customers are encouraged to check apple.com/retail for more information on the health and safety measures in place, and the services available at their local store.
- Customers in the US can trade in their eligible device for an Apple Gift Card or credit toward their purchase. If the device is not eligible for credit, Apple will recycle it for free.⁴
- Three months of Apple Fitness+ are included for customers who purchase Apple Watch Series 3 or later, starting September 15, 2020. This extended trial is available for a limited time.⁵
- Customers in the US who buy directly from Apple can choose Apple Card Monthly installments to pay for their Apple Watch over 24 months, interest-free, and get 3 percent Daily Cash back all upfront. Customers who choose to pay in full with their Apple Card also get 3 percent Daily Cash back.
- Customers can extend their limited warranty with AppleCare+ and get accidental damage coverage and 24/7 priority access to technical support.
- Customers who buy Apple Watch directly from Apple can enjoy a free Online Personal Session with an Apple Specialist to help them explore and discover all the amazing things they can do with their Apple Watch.⁶
- In line with Apple’s commitment to the environment, the Apple Watch SE case is made from 100 percent recycled aluminum. In addition, Apple is removing the AC adapter that could become electronic waste from Apple Watch SE packaging, and helping its Apple Watch manufacturing partners transition to renewable energy.

1. Not available in all countries.
2. Not available in all countries.
3. Requires cellular models of Apple Watch Series 4 or later, or Apple Watch SE. Not all features will be available if Apple Watch is set up through Family Setup. A wireless service plan is required for cellular service. Contact your service provider for more details. Check apple.com/watch/cellular for participating wireless carriers and eligibility.
4. Trade-in values vary based on the condition, year, and configuration of your trade-in device, and may also vary between online and in-store trade-in. You must be at least 18 years old. Offer may not be available in all countries. In-store trade-in requires presentation of a valid government-issued photo ID (local law may require saving this information). Additional terms from Apple or Apple’s trade-in partners may apply.
5. $9.99 per month or $79.99 per year after free trial. No commitment. Plan automatically renews until cancelled.
6. In most countries.

Apple Watch SE: The ultimate combination of design, function, and value - Apple

Apple Fitness+: A new engaging and personalized fitness experience comes to life with Apple Watch
Introducing Apple Fitness+: An exciting new fitness experience powered by Apple Watch.

Cupertino, California — Apple today unveiled Fitness+, the first fitness experience built for Apple Watch, arriving later this year. Apple Fitness+ intelligently incorporates metrics from Apple Watch for users to visualize right on their iPhone, iPad, or Apple TV, offering a first-of-its-kind personalized workout experience. Everyone from beginners to committed exercisers can access studio-style workouts delivered by inspiring world-class trainers and underscored by motivating music from renowned artists, making it easier and more rewarding for customers to exercise, whenever and wherever they like.
“We’re so excited to energize our customers with new ways to get active and stay active with Apple Watch,” said Jay Blahnik, Apple’s senior director of fitness for Health Technologies. “With diverse studio workouts that are suitable for all ability levels, led by a phenomenal group of unique trainers, and an approachable program designed for beginners all the way through to the fitness enthusiast — as well as the flexibility to work out anywhere — there’s something for everyone. We know Fitness+ will take working out with Apple Watch to the next level with unparalleled engagement, convenience, and inspiration.”
Intelligence and Engagement

Apple Fitness+ delivers personalized recommendations to help customers quickly get to their next workout, and uses Apple Watch to provide an engaging, immersive experience to help them stay motivated throughout.

Using a custom recommendation engine, Fitness+ considers previously completed workouts and intelligently suggests new options that match the workouts users select most often, or something fresh to balance their current routine. Customers can also use an intuitive filtering tool to choose what is most important to them when looking for a workout, whether it’s the workout type, the trainer, the duration, or the music. For Apple Music subscribers, favorite music from Fitness+ workouts can also be easily saved and listened to later, whether in a workout or otherwise.

When a workout is selected and started on iPhone, iPad, or Apple TV, the correct workout type will automatically start on Apple Watch. During the session, the metrics from Apple Watch are shown on the screen and come to life for moments of inspiration. For example, when the trainer says to check heart rate or begins a countdown timer, those numbers will animate on the screen. And for customers who like to push themselves with a little healthy competition, the optional Burn Bar shows how their current effort stacks up against anyone who has done the same workout previously.

The familiar Activity rings from Apple Watch also appear on screen, highlighting the wearer’s progress and launching an animated celebration as they close. With Activity Sharing, users can enable friends and family to see Fitness+ workouts completed, and workouts can also be shared to their favorite social media channels.

At launch, customers can conveniently find Fitness+ in the tab located in the new Fitness app on iPhone, which will also arrive on iPad and Apple TV.

Studio Workouts

Apple Fitness+ will launch with the most popular workout types including Cycling, Treadmill, Rowing, HIIT, Strength, Yoga, Dance, Core, and Mindful Cooldown, and each is accompanied by music thoughtfully curated by the trainers. Each week, the team of Fitness+ trainers will deliver fresh workouts from the studio across a range of lengths, disciplines, and music genres so there are always new workouts to explore.

Welcoming customers who are brand new to fitness or starting up again, an Absolute Beginner program built into Fitness+ will help coach the basics of movement and exercise, and give customers an option to prepare for Studio Workouts.

Customers can use any brand of equipment with Fitness+, and many workouts can be done with no equipment at all or just a set of dumbbells. For those who start a Treadmill session with Fitness+ on Apple GymKit-enabled machines, the workout will prompt customers to tap to connect their Apple Watch so metrics are in sync.
Apple Fitness+ cycling workout in Apple TV.

Introducing the Fitness+ Trainers

At launch, Fitness+ features a team of celebrated, charismatic, and passionate trainers who are specialists in their fields, working as a collective team to design and create outstanding fitness content, and appearing in each other’s videos welcoming everyone into the experience.

Each trainer has their own unique, inspirational story that transcends the screen. Spanning professional athletes, yogis, personal trainers, martial artists, health coaches, gymnasts, Ironman champions, marathoners, fitness club founders, and many others, Fitness+ trainers will offer an inviting, multidimensional experience for all.

Privacy

Privacy is a fundamental human right and one of Apple’s core values. As with all features, particularly those related to health, Apple Fitness+ is designed with privacy in mind. All Apple Fitness+ workout recommendations are powered using on-device intelligence. When using Fitness+, all workout data is saved to the Health app on iPhone, and neither calories nor the workouts and trainers users choose will be stored along with their Apple ID.

Pricing and Availability

- At launch, Apple Fitness+ will be available in Australia, Canada, Ireland, New Zealand, the UK, and the US.
- Fitness+ will be available to Apple Watch customers as a subscription service before the end of 2020 for $9.99 per month or $79.99 per year. Everyone can try Fitness+ free for one month.¹
- Customers will be able to share their Fitness+ subscription with up to five other people in their family with Family Sharing (Apple Watch Series 3 or later required).
- Three months of Apple Fitness+ are included for customers who purchase Apple Watch Series 3 or later, starting September 15, 2020. This extended trial is available for a limited time.¹
- Apple Fitness+ is included in the Apple One Premier plan, which, where available, also gives customers access to Apple Music, Apple TV+, Apple Arcade, Apple News+, and 2TB of iCloud storage for $29.95 per month, and can be shared among up to six family members.
- Customers purchasing Apple Watch Series 3 or later from Best Buy will get six months of Fitness+ for free. Additionally, My Best Buy members who already own an Apple Watch Series 3 or later will get two months of Fitness+ free. For more information, visit corporate.bestbuy.com.
- CVS Health will offer special access to Fitness+ for select Aetna commercial and Caremark members, CVS Pharmacy ExtraCare retail customers, and CVS Health employees, to empower people on their paths to better health. For more information, visit www.cvshealth.com.
- Fitness+ requires Apple Watch Series 3 or later paired with iPhone 6s or later or iPhone SE.
- For usage with iPad, Fitness+ requires iPad Pro, iPad (5th generation or later), iPad mini 4 or later, iPad Air 2, or iPad Air (3rd generation). Fitness+ is supported on Apple TV 4K and Apple TV HD.
- Apple Music subscription is not required.
- Specific software requirements for Apple Watch, iPhone, iPad, and Apple TV will be shared ahead of availability and will be compatible with devices listed.

1. $9.99 per month or $79.99 per year after free trial. No commitment. Plan automatically renews until cancelled.

Apple Fitness+: A personalized fitness experience comes to life with Apple Watch - Apple