Ce mi se pare mai important:
Doua console:
What was the best argument against doing two consoles?

Just complexity in the market, I would say.

The way I would frame it, the best argument against doing it was Sony. We didn’t think that they were going to do it. I’ve said it before, I have a ton of respect for what Sony does. It’s not to say what they’re doing is wrong. [But] if it’s, we’re going to go compete with one hardware competitor and we just want to make it as easy as possible to compare our one product to their one product, that was the thought process that would have you push to say, no, just do one thing.

When we think about where gaming is going, you go into maybe the Ballmer framing of it. You’ve got a business that’s growing and you want to grow as fast as you can. You want to grow in a healthy way. You’re either going to grow by making more from the customers that you have now, or finding new customers.

I’d say in the console space over the last four or five years, most of the growth that the industry has realized has been growth per user, not growing the number of console users that are out there. It’s actually been a fairly fixed number over the last decade.
Manufacturing:
We started manufacturing late summer. We were a little bit later than the competition, because we were waiting for some specific AMD technology in our chip. We were a little bit behind where they were, where Sony was, in terms of building units. We started in late summer.
When you do that, then you have to ship them to all the right retailers and distributors. There’s a time lag, even when you start and even when they’re coming off the assembly line, [until they’re] sitting at retail shelves.

We’re building at full capacity for now, a few months. And we continue to. Units continue to hit the shelves. Demand is just incredibly high right now. The biggest disappointment for me in this launch — but I’m also happy with it — is people love the product. The demand is high, such that when you’re going to see product hit the shelf, it goes very quickly. If you want one, I sound like a salesman now, but I’d recommend picking one up when you see it.

Because we’re going to be in this situation, probably into the spring, maybe not as tight as it is now, but demand is just really high, and we’re building. We start the supply chain back in the summer. We’re building, we’re building. There’s just physics in how many lines at the fab you can put in the assembly lines. You can build as many as you can build, and that’s what we’ve been doing. There are decisions around mix, like how many of the S and the X do you build. You have to make decisions on that.
Produc mai multe X:
We figured that our first holiday, and probably our second holiday, you would see more of the higher end SKU, the Series X sold. We built more Series Xs than we did Series Ss. I think when we go into spring and summer, we’ll probably moderate that a bit. Over the long run, in most cases, price wins out. If you just go back and look at previous generations and when console generations hit the real sweet spot of sales, which is one of the reasons we like having that, that’s the Series S at its price point.

Then when we go back into next holiday, which we’re already thinking about with supply chain and build, we’re already in that framing, trying to look at what we think our ratio should be between the two. The chips are very different in size — this is a little bit in the weeds — we can actually build more of the Series S [chips] in the same [chip] die space as we can the Series X. Right now, demand for the Series X is higher, which is what we expected.
Despre fanboys:
But especially in the console space, there’s like a core of the core, that have, I think, taken it to a destructive level of, “I really want that to fail so the thing that I bought succeeds.” I’m saying on both sides. I’m not saying that it’s all people crushing Xboxes and everybody that loves Xbox is always completely inviting to all the PlayStation stuff. I’ve said before, that I find it distasteful, but maybe that is too light. I just really despise it. I don’t think we have to see others fail in order for us to achieve the goals. That’s not some kind of “kumbaya” thing. It’s actually real. We’re in the entertainment business. The biggest competitor we have is apathy over the products and services [and] games that we build.
Fara Halo la lansare:
[Halo] was a miss on our part. I wouldn’t change the decision based on the right game, [a] healthy situation for the team, and how they’re working. Absolutely, it’s something that we had planned for, Bonnie Ross who runs the studio and I, to have Halo there. In the long run, I think what’s going to happen is we’re going to get a better Halo game at a good time when people can actually get a console. I feel good about that. I think the game will be better for the time that we’re giving it.
Ultima generatie?:
Well, you’re shipping two pieces of hardware. We’ve talked a lot about the nuts and bolts of your hardware so far. Do you think that shift to game streaming will be the inflection point? Do you think that these are the last big pieces of hardware you’re going to ship?

I don’t think these will be the last big pieces of hardware that we ship
TV streaming sticks? Parteneriatul cu Samsung?:
What’s stopping you from saying, okay, Xbox is an app, it has minimum hardware specs, and we’re just going to run it on a smart TV?

I think you’re going to see that in the next 12 months. I don’t think anything is going to stop us from doing that.
xCloud pe iOS:
We’ve seen Amazon, and I think to some extent, Microsoft, [say], screw it, we’re just going to go through the browser. What is that conversation with Apple like right now? Is it just whatever, Safari is open, we’re not going to deal with your app store?

No, they actually remain open to the user experience we would like people to see. But we have this avenue of a browser that works for us that we will go and build out, which gives us access, frankly, to a lot of devices.
Full interview: Microsoft’s Phil Spencer on the new Xbox launch - The Verge