Mobile game developers love building great games.
They also want to make sure they are acquiring new players and optimising their games to monetise, so they can spend their time and money on improving player retention, tracking player behaviours and resources data, such as comparing the percentage resources used versus player level.
With this in mind, discussions around privacy have started to appear more and more in the mainstream media. Just last year, Apple launched new App Store privacy labels so users can see what data is collected by iOS apps.
Publishers and developers are realising that not only by meeting the demands of global data privacy regulations, but by exceeding them, they will have significant market opportunity to differentiate themselves from their competitors.
Now, developers will also need to factor in impacts and actions they will need to take to maintain best practice with the latest iOS 14.5 release, in particular with third party marketing partners who distribute and maintain Software Developer Kits (SDKs) libraries.