Epic Games, Inc. v. Apple, Inc.

[dronology]

I've been listening to testimony in the Epic v. Apple court case for three weeks now, and while I haven't heard it all, what I have heard has been a frustrating exercise in experts and executives trying their very hardest not to admit basic truths to opposing counsel.

Apple CEO Tim Cook's appearance on the stand today felt like a perfect distillation of that. Sometimes, rather than admit that yes, Apple is a business and makes decisions with that business in mind, Cook resorted to insultingly improbable explanations with some frequency.

Tim Cook doesn't know stuff | This Week in Business