Amazon:
Quote Originally Posted by Eurogamer
Word of New World's potentially hardware-busting abilities first surfaced on the MMO's dedicated sub-reddit. "I just bricked a 3090 in the main menu after setting my graphics quality to medium and hitting save," wrote user greyone78. "Cant believe it. Anyone else had a catastrophic failure like this?".

Multiple responses seem to confirm that, yes, this isn't an isolated issue, and further reports of RTX 3090 malfunctions after playing New World (primarily seeming to impact cards made by EVGA) began to spread to Twitter and beyond, along with speculation the problem may be the result of power spikes and overheating caused by uncapped frame rates in the game's menus.

For a while, Amazon remained silent on the issue, but a post from a Customer Service rep over on New World's Game Support forum has now acknowledged the MMO can cause 100% GPU usage on EVGA RTX 3090 graphics cards, pointing the finger of blame at "driver settings and frame rate limiters."

The rep offered two solutions in their post, suggesting RTX 3090 users disable overrides in their card's driver settings and cap their FPS to 60 in the Visuals settings before restarting the New World game client. "This will help prevent issues with the GPU's utilisation", explained the rep.

In response to the post, some users have suggested overheating and crashing issues persist (on a range of different cards, not just the EVGA model specified) even with default settings enabled and the frame rate capped at 60fps. As such, owners of high-end graphics cards may still want to exercise a degree of caution and wait for further updates from Amazon if they're considering putting New World's beta through its paces.
Amazon responds after reports its MMO New World is bricking pricey RTX 3090 cards • Eurogamer.net