[...] The core of the dispute is financial. FIFA is seeking more than double what it currently receives from EA Sports, according to people with knowledge of the talks, a figure that would increase its payout from the series to more than $1 billion for each four-year World Cup cycle.
The dispute is not just about money, though. The talks have also stalled because FIFA and EA cannot agree what the gamer’s exclusive rights should include.
FIFA would prefer to limit EA’s exclusivity to the narrow parameters around use in a soccer game, most likely in an effort to seek new revenue streams for the rights it would retain. EA Sports, meanwhile, contends the company should be allowed to explore other ventures within its FIFA video game ecosystem, including highlights of actual games, arena video game tournaments and digital products like NFTs. [...]
To find those new revenues, FIFA officials have studied the possibility of selling licenses to video games and digital products that are not soccer-related. A partnership with another company like Epic Games, the maker of the hit Fortnite franchise, for example, would broaden FIFA’s reach but dilute the exclusivity for which EA pays a premium. [...]
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