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Quote Originally Posted by The Verge
Microsoft's Xbox TV app recently arrived on some Amazon Fire TV devices, and with it came a clear message from Microsoft: you don't need an Xbox console to play Xbox games.

Days later, Microsoft hiked its Game Pass prices. Microsoft has quietly been saying you don't need an Xbox console for years with its day-one releases of Xbox games on PC, but this time, it said the quiet part out loud.

The timing for these Xbox changes comes as Microsoft navigates a new financial year, which began in July. There have been some Xbox layoffs as part of this, but not in the thousands like we saw earlier this year. A new financial year also means new goals and potentially some strategy shifts. Microsoft has been reshuffling its Xbox leadership in recent months, and we're about to see how that all plays out over the next 12 months.

In May, I received a tip that Microsoft is changing up its Xbox strategy for the new financial year in the EMEA regions. I haven't been able to fully verify this, but the tipster claimed Microsoft will stop marketing Xbox consoles in certain markets in EMEA and focus only on Game Pass, cloud gaming, PC, and Xbox controllers. Microsoft has been struggling to sell Xbox Series S / X consoles in many countries across EMEA, and the tipster believes Microsoft will now allocate less console stock to Europe as a result. If you've heard more, please let me know.
No Xbox, no problem - The Verge