Originally Posted by Strauss Zelnick, Take-Two CEO
The anticipation for that title may be the greatest anticipation I've ever seen for an entertainment property, and I've been around the block a few times and I've been in every entertainment business there is, and we want to maintain the anticipation and the excitement. And we do have competitors who will describe their release schedule for years in advance, and we found that the better thing to do is to provide marketing materials relatively close to the release window in order to create that excitement on the one hand, and balance the excitement with unmet anticipation. I don't always get it exactly right, but that's what we're trying to do.
Originally Posted by Bloomberg
Wall Street Week's David Westin interviews Take-Two Interactive chairman & CEO Strauss Zelnick about the impending release of Grand Theft Auto VI, the differences between video games and other entertainment industries, and how Take-Two Interactive diversifies their portfolio through platform games, yearly releases, and mobile apps.
Originally Posted by Strauss Zelnick, Take-Two CEO
The anticipation for that title may be the greatest anticipation I've ever seen for an entertainment property, and I've been around the block a few times and I've been in every entertainment business there is, and we want to maintain the anticipation and the excitement. And we do have competitors who will describe their release schedule for years in advance, and we found that the better thing to do is to provide marketing materials relatively close to the release window in order to create that excitement on the one hand, and balance the excitement with unmet anticipation. I don't always get it exactly right, but that's what we're trying to do.
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