Single post: Activision in Q4: pierderi, anulari si concedieri

**Mika** · 10-02-2011 04:07

Activision si-a anuntat in cadrul unei conferinte fiscale castigurile pentru ultimul sfert de an din anul fiscal 2010 (care la ei coincide cu anul calendaristic). In aceasta perioada, compania a incasat $1.43 miliarde (o scadere fata de $1.65 anul trecut in aceeasi perioada), iar pe tot anul au incasat $4.45 miliarde (o crestere fata de $4.28 miliarde in 2009). Cu toate acestea, compania a inregistrat pierderi in Q4 de $233 milioane, desi a reusit sa aiba profit de $418 milioane pe tot anul.

Partea interesanta este ca $1.5 miliarde din totalul incasat pe tot anul a venit doar din vanzari digitale (o crestere de 20% fata de 2009 si 40% in Q4). La acest lucru au contribuit map packs-uri vandute pentru seria Call of Duty si diferite servicii in World of Warcraft.

In plus, din seria cu ce se mai lauda Activision:

Activision Blizzard was the #1 publisher overall in North America and Europe for the calendar year.(3)
Activision Blizzard was the #1 publisher in North America on the Xbox� 360, PlayStation� 3 and PC collectively for the calendar year.(4)
Blizzard Entertainment's World of Warcraft: Cataclysm, which was launched on December 7, 2010, sold through more than 3.3 million copies worldwide during its first 24 hours of release, making it the fastest-selling PC game of all time. It continued to sell through more than 4.7 million copies in its first month.(5)
As of December 31, 2010, more than 12 million gamers worldwide are subscribed to play Blizzard Entertainment's World of Warcraft.(6)
For the December quarter, in North America and Europe, Call of Duty: Black Ops was the #1 best-selling console title in dollars ever during a single quarter and the Call of Duty franchise was the #1 franchise overall.(3)
In November 2010, Call of Duty: Black Ops became the first video game ever to surpass $650 million in retail sales in its first five days of release.(2) To date, the game has achieved more than $1 billion in retail sales worldwide.(3)
As of January 31, 2011, total unique gamers playing Activision Publishing's Call of Duty: Black Ops increased by more than 49% over the number of total unique gamers that played Call of Duty�: Modern Warfare� for the first three months after each game's release.(7)
On February 1, 2011, Activision Publishing released Call of Duty: Black Ops First Strike, the first add-on pack for Call of Duty: Black Ops, on Xbox LIVE�. The map pack set new Xbox LIVE records with more than 1.4 million downloads in the first 24 hours, an increase of more than 25% over last year's Call of Duty: Modern Warfare 2 Stimulus Package.(7) The map pack also will be available on the PlayStation� 3 computer entertainment system on March 3, 2011 and on the PC later in the quarter.