You know when you wake up and you�re half asleep and you see a story and think �no, that�s ridiculous� and ignore it? And then it�s still there an hour later? Yeah, so this is one of those stories. Are you ready?
A few months ago Sony filed a patent application to allow their systems to stop play and show you adverts. In the middle of playing. By stopping it. It�s an application, so hopefully it won�t be granted and even if it is it doesn�t mean that they�ll ever use it. They won�t. Ever.
Right? I mean, I�ll drink Mtn Dew until the cows come home, but stop my run on Tony Hawk HD to show me an advert for that fizzy green toxic juice and I�ll be throwing my console through the nearest window.
It talks about slowing down the game, showing a flashing light, pausing it and then running the advert before rewinding the game back a bit and then kicking off again. It�s like all my nightmares in one application.
This won�t happen. It can�t happen. If this is Sony�s big E3 thing they can stick their Play B3yond well b3yond where the sun doesn�t shine. Oh well, at least it wasn�t Microsoft, but then they�ve got more than enough ads going on.
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