Blizzard Puts Restrictions on New Copies of Diablo III - Evil Avatar

A post on Battle.net explains that newly purchased digital editions of Diablo 3 will be limited to a starter edition for up to 72 hours after purchase. That means you can only get as far as level 13, and can’t progress past the first significant boss of the game, the Skeleton King. The gold and auction house will be closed off and you’ll only be able to play with other starter edition players. Essentially, you won’t have access to the full game for three days after purchase.