Study: Killing Used Games Could Be Profitable, or Suicide | Game|Life | Wired.com

We find that the optimal price would be on average about 33% lower than the current price level, if the used game market were eliminated,” said Ishihara in an email. “So roughly speaking, in the US, game prices should go down to about $40.”

And the study doesn’t even begin to address other factors that could change if the used game market was eliminated: Publisher’s profits might go up by 19 percent.