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EA apologizes for putting full-screen in-game ad in UFC 4
An EA spokesperson wrote in a Reddit post that the team had turned on ad placements in the game during the “replay” moments, and that while “this type of advertising inventory is not new to the UFC franchise,” it has typically been limited to “specific main menu tiles or Octagon logo placement.”
EA says it has disabled the ads. “It is abundantly clear from your feedback that integrating ads into the Replay and overlay experience is not welcome,” the company spokesperson said. “We apologize for any disruption to gameplay that players may have experienced.”