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“I fundamentally believe that the initial market that we need to make sure we appeal to with any new platform … is really the gaming audience,” Hirai said. “They will be the supporters of your platform and they will help propel the installed base.”
Hirai acknowledged the PS4 will have non-game applications. But Sony will not emphasize those at the outset as it did with the launch of the PlayStation 3 game console in 2006. The PS4 is coming out this fall.
He said Sony would add other entertainment apps, “But that’s after we establish the platform as a video game platform. We want to make sure that we are there for the gamers with our PS4 as well. They will go beyond this, but they’ll definitely start with gamer first.
He concluded, “For us, it’s all about the gamers.”