gamescom 2021: The world’s largest gaming event all digital once again
gamescom 2021 to be held exclusively online and free of charge for all fans +++ gamescom: Opening Night Live in collaboration with Geoff Keighley to kick off gamescom 2021 +++ gamescom now: central platform completely revamped with improved features +++ New format: gamescom epix sends community on joint quest journey in social media +++ IGN is producing the English-language gamescom studio and gamescom: Awesome Indies +++ Broad digital B2B offering at devcom +++ Planning security for all participants
gamescom: Opening Night Live, a show full of superlatives
In 2020, gamescom: Opening Night Live in collaboration with Geoff Keighley captivated more than 2 million live simultaneous viewers in front of their screens. World premieres and the latest news about the most hotly anticipated game titles were presented during the big opening show. This year as well, Geoff Keighley and his team are producing gamescom: Opening Night Live and preparations are already in full swing. The show will be moved by one day this year to Wednesday, August 25, 2021.
Geoff Keighley: “Gaming fans worldwide can already look forward to this year's gamescom: Opening Night Live. After last year's great success, the interest of developers is huge to be able to present their world premieres in the ONL this year and thus become an important part of gamescom 2021.”
As in previous years, other, international gamescom shows such as gamescom studio and the 2020 premiere of gamescom: Awesome Indies will also be produced by IGN once again.
Peer Schneider, IGN's Chief Content Officer: “Whether in person in Cologne or in digital form, gamescom is an annual highlight for our team! The entire IGN crew is excited and ready to bring the gaming community exciting game reveals, news, creator interviews, and hours of new gameplay this August. There will be no better way to celebrate the biggest games of the year — and beyond — than gamescom 2021.”
gamescom partners have the opportunity to become part of the shows with their games and content. For indie developers, there will be a wide range of offerings in collaboration with Indie Arena Booth Online, which will be integrated as an interactive game in gamescom now as a central platform.
gamescom now – completely new with exciting features
In 2021, as in previous years, gamescom now is the first go-to source for gaming fans worldwide. This is where the gamescom shows and partner content will be bundled together in a clear, readily accessible way – the heart of gamescom 2021 beats here. The platform has been completely relaunched both in terms of content and technically. Awaiting visitors are a revamped and significantly improved user interface, customizable schedules, numerous live streams, events, shows and information about all the games and gamescom partners.
The latter benefit from the new, easy-to-use content management system, which makes it even easier for them to maintain their content and present it to visitors in an appealing way. The new CMS gives partners numerous, individual content integration options – the digital reach increases in line with the optimized display options and other measures.
gamescom epix: United with the community before and during gamescom
Immersing yourself in the gamescom universe on the road to gamescom, taking on epic quests together with the entire community, achieving success and bringing the gamescom feeling to life? That is exactly what the new gamescom epix community campaign wants to achieve. Fun, interactive social media activities throughout the gamescom cosmos allow fans to interact with gamescom 2021 content and partners before gamescom week and collect points to win unique prizes during gamescom in August. The prizes will be kept in the big gamescom vault, which will open its doors at the start of gamescom.
