1 Attachment(s)
Apple este cel mai valoros brand, depasind Coca Cola si Google
Presupun ca nu exista nicio persoana careia ii place sa fie informata in zilele noastre si care sa nu stie ce inseamna Forbes si Interbrand. De data aceasta ne vom axa pe recentul raport anual al celor de la Interbrand, raport prin care aflam ca Coca Cola, cea care a fost timp de 13 ani pe primul loc, a fost devansata atat de Apple (care a devenit cel mai valoros brand din lume) cat si de Google. IBM si Microsoft ocupa locurile 4 si 5, General Electric si McDonalds pe locurile 6 si 7 in timp ce Samsung si Intel fac schimb de locuri intre 8 si 9. Este de mentionat ca una din cele mai mari cresteri in 2013 le-a avut Facebook, care a urcat de pe locul 69 pe locul 52.
Se pare ca anul acesta firmele care se ocupa de tehnologie sunt dominante in Interbrand Best Global Brands. Astfel avem Apple care cu o crestere de 28% fata de anul trecut a ajuns la o valoare a brand-ului de 98.316 milioane de dolari, cu "doar" 5 miliarde peste urmatorul clasat, Google. Pentru Coca Cola cred ca este cea mai mare "lovitura".
Mai jos aveti si tabelul complet iar detaliile exacte le puteti gasi pe Interbrand - Best Global Brands 2013.
| 2013 Rank | 2012 Rank | Brand Name | Region/Country | Sector | Brand Value ($m) | Change |
|---|
| 1 | 2 | Apple | United States | Technology | 98,316 | 28% |
| 2 | 4 | Google | United States | Technology | 93,291 | 34% |
| 3 | 1 | Coca-Cola | United States | Beverages | 79,213 | 2% |
| 4 | 3 | IBM | United States | Business Services | 78,808 | 4% |
| 5 | 5 | Microsoft | United States | Technology | 59,546 | 3% |
| 6 | 6 | GE | United States | Diversified | 46,947 | 7% |
| 7 | 7 | McDonald's | United States | Restaurants | 41,992 | 5% |
| 8 | 9 | Samsung | South Korea | Technology | 39,61 | 20% |
| 9 | 8 | Intel | United States | Technology | 37,257 | -5% |
| 10 | 10 | Toyota | Japan | Automotive | 35,346 | 17% |
| 11 | 11 | Mercedes-Benz | Germany | Automotive | 31,904 | 6% |
| 12 | 12 | BMW | Germany | Automotive | 31,839 | 10% |
| 13 | 14 | Cisco | United States | Technology | 29,053 | 7% |
| 14 | 13 | Disney | United States | Media | 28,147 | 3% |
| 15 | 15 | HP | United States | Technology | 25,843 | -1% |
| 16 | 16 | Gillette | United States | FMCG | 25,105 | 1% |
| 17 | 17 | Louis Vuitton | France | Luxury | 24,893 | 6% |
| 18 | 18 | Oracle | United States | Technology | 24,088 | 9% |
| 19 | 20 | Amazon | United States | Retail | 23,62 | 27% |
| 20 | 21 | Honda | Japan | Automotive | 18,49 | 7% |
| 21 | 23 | H&M | Sweden | Apparel | 18,168 | 10% |
| 22 | 22 | Pepsi | United States | Beverages | 17,892 | 8% |
| 23 | 24 | American Express | United States | Financial Services | 17,646 | 12% |
| 24 | 26 | Nike | United States | Sporting Goods | 17,085 | 13% |
| 25 | 25 | SAP | Germany | Technology | 16,676 | 7% |
| 26 | 28 | IKEA | Sweden | Home Furnishings | 13,818 | 8% |
| 27 | 27 | UPS | United States | Transportation | 13,763 | 5% |
| 28 | 36 | eBay | United States | Retail | 13,162 | 20% |
| 29 | 34 | Pampers | United States | FMCG | 13,035 | 15% |
| 30 | 29 | Kellogg's | United States | FMCG | 12,987 | 8% |
| 31 | 31 | Budweiser | United States | Alcohol | 12,614 | 6% |
| 32 | 33 | HSBC | United Kingdom | Financial Services | 12,183 | 7% |
| 33 | 32 | J.P. Morgan | United States | Financial Services | 11,456 | 0% |
| 34 | 39 | Volkswagen | Germany | Automotive | 11,12 | 20% |
| 35 | 30 | Canon | Japan | Electronics | 10,989 | -9% |
| 36 | 37 | Zara | Spain | Apparel | 10,821 | 14% |
| 37 | 35 | Nescafé | Switzerland | Beverages | 10,651 | -4% |
| 38 | 38 | Gucci | Italy | Luxury | 10,151 | 7% |
| 39 | 42 | L'Oréal | France | FMCG | 9,874 | 12% |
| 40 | 41 | Philips | Netherlands | Electronics | 9,813 | 8% |
| 41 | 43 | Accenture | United States | Business Services | 9,471 | 8% |
| 42 | 45 | Ford | United States | Automotive | 9,181 | 15% |
| 43 | 53 | Hyundai | South Korea | Automotive | 9,004 | 20% |
| 44 | 48 | Goldman Sachs | United States | Financial Services | 8,536 | 12% |
| 45 | 51 | Siemens | Germany | Diversified | 8,503 | 13% |
| 46 | 40 | Sony | Japan | Electronics | 8,408 | -8% |
| 47 | 44 | Thomson Reuters | Canada | Media | 8,103 | -4% |
| 48 | 50 | Citi | United States | Financial Services | 7,973 | 5% |
| 49 | 52 | Danone | France | FMCG | 7,968 | 6% |
| 50 | 47 | Colgate | United States | FMCG | 7,833 | 2% |
| 51 | 55 | Audi | Germany | Automotive | 7,767 | 8% |
| 52 | 69 | Facebook | United States | Technology | 7,732 | 43% |
| 53 | 46 | Heinz | United States | FMCG | 7,648 | -1% |
| 54 | 63 | Hermès | France | Luxury | 7,616 | 23% |
| 55 | 60 | adidas | Germany | Sporting Goods | 7,535 | 12% |
| 56 | 57 | Nestlé | Switzerland | FMCG | 7,527 | 9% |
| 57 | 19 | Nokia | Finland | Electronics | 7,444 | -65% |
| 58 | 61 | Caterpillar | United States | Diversified | 7,125 | 13% |
| 59 | 58 | AXA | France | Financial Services | 7,096 | 5% |
| 60 | 68 | Cartier | France | Luxury | 6,897 | 26% |
| 61 | 49 | Dell | United States | Technology | 6,845 | -10% |
| 62 | 59 | Xerox | United States | Business Services | 6,779 | 1% |
| 63 | 62 | Allianz | Germany | Financial Services | 6,71 | 8% |
| 64 | 72 | Porsche | Germany | Automotive | 6,471 | 26% |
| 65 | 73 | Nissan | Japan | Automotive | 6,203 | 25% |
| 66 | 64 | KFC | United States | Restaurants | 6,192 | 3% |
| 67 | 56 | Nintendo | Japan | Electronics | 6,086 | -14% |
| 68 | 65 | Panasonic | Japan | Electronics | 5,821 | 1% |
| 69 | 66 | Sprite | United States | Beverages | 5,811 | 2% |
| 70 | NEW | Discovery | United States | Media | 5,756 | 0% |
| 71 | 54 | Morgan Stanley | United States | Financial Services | 5,724 | -21% |
| 72 | 84 | Prada | Italy | Luxury | 5,57 | 30% |
| 73 | 75 | Shell | Netherlands | Energy | 5,535 | 16% |
| 74 | 74 | Visa | United States | Financial Services | 5,465 | 11% |
| 75 | 70 | Tiffany & Co. | United States | Luxury | 5,44 | 5% |
| 76 | 77 | 3M | United States | Diversified | 5,413 | 16% |
| 77 | 82 | Burberry | United Kingdom | Luxury | 5,189 | 20% |
| 78 | 67 | MTV | United States | Media | 4,98 | -12% |
| 79 | 78 | Adobe | United States | Technology | 4,899 | 8% |
| 80 | 85 | John Deere | United States | Diversified | 4,865 | 15% |
| 81 | 79 | Johnson & Johnson | United States | FMCG | 4,777 | 9% |
| 82 | 83 | Johnnie Walker | United Kingdom | Alcohol | 4,745 | 10% |
| 83 | 87 | Kia | South Korea | Automotive | 4,708 | 15% |
| 84 | 76 | Santander | Spain | Financial Services | 4,66 | -2% |
| 85 | NEW | Duracell | United States | FMCG | 4,645 | 0% |
| 86 | 81 | Jack Daniel's | United States | Alcohol | 4,642 | 7% |
| 87 | 71 | Avon | United States | FMCG | 4,61 | -11% |
| 88 | 91 | Ralph Lauren | United States | Apparel | 4,584 | 14% |
| 89 | NEW | Chevrolet | United States | Automotive | 4,578 | 0% |
| 90 | 80 | Kleenex | United States | FMCG | 4,428 | 2% |
| 91 | 88 | Starbucks | United States | Restaurants | 4,399 | 8% |
| 92 | 92 | Heineken | Netherlands | Alcohol | 4,331 | 10% |
| 93 | 89 | Corona | Mexico | Alcohol | 4,276 | 5% |
| 94 | 86 | Pizza Hut | United States | Restaurants | 4,269 | 2% |
| 95 | 90 | Smirnoff | United Kingdom | Alcohol | 4,262 | 5% |
| 96 | 96 | Harley-Davidson | United States | Automotive | 4,23 | 10% |
| 97 | 94 | MasterCard | United States | Financial Services | 4,206 | 8% |
| 98 | 99 | Ferrari | Italy | Automotive | 4,013 | 6% |
| 99 | 98 | Moët & Chandon | France | Alcohol | 3,943 | 3% |
| 100 | 100 | Gap | United States | Apparel | 3,92 | 5% |
